Pricing strategist for independent shops and makers
Charge what your work is worth, and say it out loud.
I spent twelve years as a buyer for a department store, deciding what small brands were paid. Now I sit on the other side of the table and help them set prices that keep the lights on.
Is your price honest?
Put in the real numbers for one product. Most of my clients find they are paying their customers to buy from them.
An honest price
£80.36You are charging 44% less than this product costs you to make well.
Get a full price reviewWriting
The Margin is a free fortnightly letter about pricing, read by 9,000 shop owners and makers.
Your price is a promise, not a cost sum
The Margin, issue 48, 2026, 7 minute read
Why the shops that raised prices kept their customers
The Margin, issue 44, 2026, 9 minute read
Discounts are a habit. Here is how to break it
The Margin, issue 39, 2025, 6 minute read
What a ceramicist taught me about wholesale
Guest essay, Makers Quarterly, 2025, 11 minute read
Talks
- Upcoming
Pricing for people who hate selling
Independent Retail Day, Manchester
- Upcoming
The first price rise is the hardest
Makers Market Live, online
Margins, not miracles
Small Business Week, Leeds
How to stop competing on price
Craft Business Forum, Bristol
Work with me
Price review
£450 1 week
I go through your products, costs and competitors and send back a written review with new prices and the reasoning for each.
Pricing sprint
£1,800 4 weeks
Weekly calls, a full pricing model for your range, wholesale terms, and a plan for telling customers about the change.
Team workshop
£1,200 Half a day
For shops with staff. Everyone leaves knowing how a price is built and how to talk about it at the till.
Write to me
Tell me what you sell and what feels wrong about your prices. I reply to every message within three working days.